Author: Catherine Kaputa

Women are more likely to be asked to do dead-end work

Posted July 26, 2022 by Catherine Kaputa in Uncategorized / 0 Comments

And women are more likely to say yes!

It’s a mistake for any one – man or woman –  to take on too many “extra” assignments that are outside your job profile. These are things that are more busywork than important to your job’s focus. This includes things like attending luncheons for new hires or 60-minute meetings where you’re only involved in a ten-minute segment.

Taking on too much busywork is not smart for the obvious reason. Busywork eats up your time so you’re stressed or have to neglect some of the important things your career success depends on. You have to pick and choose, and bow out when the extra load is too much.

Granted, saying no isn’t easy. Women have a harder time saying no according to a study by Lise Vesterlund, an economist at the University of Pittsburgh reported by Rachel Feintzeig, “Just Say No to Busywork, The Wall Street Journal, July 25, 2022.

Extra tasks like mentoring young employees can be extremely satisfying, as a colleague I’ll call Penny relayed to me. She didn’t feel that she could turn down requests to interview potential hires and mentor new employees. Penny felt mentoring was especially important during the pandemic when everyone was working from home to retain employees during the Great Recession. But the requests continued and Penny continued to say, “Yes.”

Unfortunately, when her annual review came around, Penny was criticized for not being more involved in big strategic initiatives as many colleagues were.

As Penny discovered, it’s important to set guidelines for how many “good to do” extra assignments you take on. You need to have time to do what counts most so you “brand” yourself as an essential employee who plays an important role in the company’s mission. #womensleadership #careersuccess

 


Will you be penalized if you choose to work from home?

Posted July 16, 2021 by Catherine Kaputa in Branding, Careers, Women / 0 Comments

During Covid, you were forced to work from home.

Now, if you choose to work from home, you’re choosing to not be in the office.  And that doesn’t sit well with many bosses.

Bosses often assume you’re doing less when you opt for hybrid or remote work.

The reality is the opposite.

A January Gartner survey of 4,258 employees found that 43% of remote workers and 49% of hybrid workers were highly engaged, compared with 35% of on-site workers.

Bosses favoring office workers could stall career growth for working-from-home employees, particularly parents and especially mothers, who choose to work from home as the better choice to juggle their workload.  https://www.wsj.com/articles/the-uneven-odds-for-promotions-with-hybrid-work-11626062462?page=1


Free Britney: A Powerful and Memorable Battle Cry

Posted July 15, 2021 by Catherine Kaputa in Branding, Famous People / 0 Comments

For years, Britney Spears quietly lobbied for her freedom to manage her own life and be free from the restrictive conservatorship that shackled her.

Britney is one of the most famous people in the world, a personal brand who we all know. Yet speaking privately and softly for her rights year after year got her nowhere according to reporting by the New York Times.  https://www.nytimes.com/2021/06/22/arts/music/britney-spears-conservatorship.html 

Now, she’s speaking out publicly. She’s speaking loudly, emotionally and specifically about all the freedoms denied to her. Alas, she’s taken back her power.

Britney’s plight and shocking revelations she made in court have captured the attention of the world. It spawned a movement and united people around the battle cry,  #Free Britney.

The unfairness of her predicament has galvanized her followers and the public at large. https://www.newyorker.com/news/american-chronicles/britney-spears-conservatorship-nightmare

But Britney’s cause could have impact far beyond her personal story. It could change how conservatorships and guardianships are handled legally in the United States according to media sources.

Based on what we’ve learned from Britney’s situation, it’s time.

 


Does Zoom Give Women a Louder Voice in Meetings?

Posted July 13, 2021 by Catherine Kaputa in Uncategorized / 0 Comments

Zoom levels the playing field in corporate meetings giving women equal footing according to Jennifer Nasan, Global Chair of Investment Banking at J.P. Morgan in a July 3, 2021 op-ed in the Wall Street Journal.

“Zoom is the great equalizer. Everyone’s box is the same size. It doesn’t matter if you are the CEO or the summer intern, your real estate is the same. A box with a name but no title became a tool of empowerment. Your name and face are consistently visible, making you more memorable, familiar and known. When you speak it is very hard for anyone to interrupt and it is also very hard to be ignored with your face staring back. You get invited to a lot of meetings that you wouldn’t have attended if travel were involved. I have witnessed many women in investment banking, young women in particular, find their voices and project newfound confidence in this virtual square. Remember, this is an industry still dominated by men and the physical manifestations of assertiveness and power.”

https://www.wsj.com/articles/the-zoom-revolution-empowers-women-to-speak-up-11625260956?page=1

Ms. Nason’s opinion piece has received lots of pushback from female and male WSJ readers:

“False narrative that women need guidance on how to participate in meetings”

“Female of male, if you act like a shrining violet in the workplace, it’s on you”

“Aren’t we past women’s empowerment by now?”


Ranked-Choice Voting: Does It Help Women and Minorities Win Elections?

Posted July 2, 2021 by Catherine Kaputa in Uncategorized / 0 Comments


According to a report by Represent Women, an organization that advocates for women’s gender parity, ranked-choice voting aids women and people of color in winning elections.

As the report’s author, Cynthia Richie Terrell, points out, “Over the last decade, 19 cities and counties used ranked choice voting to select local-level officials. … Overall, women won 48% of the individual seats up for election.”

While not enough to get her over the top, ranked-choice voting in the Democratic primary in New York City in 2021, brought Kathryn Garcia close to the winner, Eric Adams.

https://www.politico.com/newsletters/women-rule/2021/07/02/ranked-choice-new-york-kathryn-garcia-493461


Tap into the Power of Video on YouTube

Posted February 3, 2021 by Catherine Kaputa in Branding, Personal Branding, Small Business, Uncategorized / 0 Comments

The United States is becoming a nation of viewers not readers. And it’s not all bad.
According to one study, people remember 95% of a video message but only 10% of a text message.

The best place to tap into the power of video is on YouTube. It is the second largest search engine after Google with two billion active viewers. By 2022, online videos are predicted to be more than 82% of consumer traffic.

Plus, YouTube is a trusted link, so people are comfortable clicking on it.

Best of all, creating a YouTube Channel that reflects your brand is free.
It’s versatile, so you can have a consistent brand look across channels: website, blog, email, social media, YouTube channel.

If you have a small business or side hussle, don’t think you need to have high production values. Videos on a smart phone have the same potential to be effective, maybe even more so if you’re authentic and reveal your personality.


A Star is Born: Amanda Gorman

Posted January 22, 2021 by Catherine Kaputa in Famous People, Personal Branding, Uncategorized / 0 Comments

Best Speaker. Best Message. Best Outfit at the Inauguration 2021

Not just her poem, “The Hill We Climb” had a powerful message, so did her fashion. Her iconic coat was a nod to Jill Biden who invited her, and her ring in the shape of a caged bird, a nod to Maya Angelou. Fashion “it’s my way to lean into the history that came before me and all the people supporting me” (January Vogue interview). 


Not What the Doctor Ordered: Jill Biden Deserves to be Admired, Not Mocked

Posted December 14, 2020 by Catherine Kaputa in Personal Branding, Uncategorized / 0 Comments

The December 11, 2020 Op Ed by Joseph Epstein, “Is There a Doctor in the House, Not if You Need an M.D reads like a female put-down. Seems like Epstein and the WSJ need a doctor, a spin doctor, to dig themselves out of this misogynistic mess. Jill Biden should be admired for her achievements and commitment to her career as a “working” first lady, rather than mocked for calling herself Dr.Biden and her Ed.D. dissertation titled mocked.


Nasdaq: Put More Women on Boards!

Posted December 9, 2020 by Catherine Kaputa in Uncategorized, Women / 0 Comments


The drive to get more women and minorities on boards is picking up speed. This week the Nasdaq stock exchange headed by female CEO Adena Friedman proposed new diversity and inclusion rules for corporate boards that most companies don’t meet. In short, Nasdaq is proposing to delist companies that don’t have at least one woman and one minority on their boards. https://www.wsj.com/articles/nasdaq-proposes-board-diversity-rule-for-listed-companies-11606829244?mod=article_inline.

Mandates can make a difference. Just last year, California passed a similar mandate and it’s working. Already, California has increased the representation of women and minorities on the boards of companies with headquarters in California. Of the 138 women who joined all male boards in California since the mandate, 62% are serving on their first company board according to reporting by Axios’ Courtnay Brown. https://www.wsj.com/articles/a-nasdaq-chiefs-diversity-stunt-11607469679

Not everyone is pleased by the idea of mandates. The WSJ’s Holman Jenkins Jr calls the proposal “A Nasdaq Chief’s Diversity Stunt.https://www.wsj.com/articles/a-nasdaq-chiefs-diversity-stunt-11607469679