Visibility is important in the product world. That’s why companies spend so much money on advertising, PR and social media campaigns.
Today with social media like LinkedIn, there are more opportunities to start rolling out your visibility campaign. You can build your online profile and blog on topics of interest across broad social platforms and narrow ones. You can also be active on a personal level in your industry, your company or your community.
People are going to google you and they will find a strong, consistent brand image, a weak one, or nothing.
You’ll find that visibility brings big rewards. That’s because of the connection people make between something that’s well known being better than something that is not. (“He must be good, or why would he be so well known?” is how the thinking goes.)
#personal branding