New and Improved! Marketers are always looking for ways to improve their brand with updates and new features, and to communicate those brand benefits to customers.
You need to do the same. Often people focus on being promoted, but sometimes a lateral move is the best one because it adds to your skill set and experiences in a way that the next move up the ladder doesn’t provide.
Sometimes, it even makes sense to take a step backward, if it points you in a new direction whether there are fewer entrenched competitors and more potential for you to stand out and be a leader.
Remember: the best career move is the one that positions you for the future.