Imagine finding your career path and your first job as an entrepreneurial venture. The “product” you’re launching is Brand You.
This book will show you how to use principles and strategies from the commercial world of brands to stand out from the crowd, build a strong network and click with interviewers.
Reviews and Praise
“One thing you don’t learn in college is how to get a job. Don’t panic. Catherine Kaputa’s new book will provide you with a graduate degree in the subject. Don’t go job-hunting without it.”
Al Ries, author, Positioning: The Battle for Your Mind
“In her latest book, Catherine Kaputa shares the secrets of personal branding, the skill that will set you apart from the other job candidates in your field. GRADUATE TO A GREAT CAREER will ease your anxieties about the job search and set you on the right career path for you.”
Daniel H. Pink, author of Drive and The Adventures of Johnny Bunko
“A ‘must read’ resource for new grads seeking their first career-launching role. Even better, seasoned professionals will find the content highly beneficial, especially if they are not ‘digital natives.’”
Beverly Tarulli, PhD, Vice President, Human Capital Strategy & Workforce Analytics – PepsiCo
“This book is filled with wisdom, cutting-edge personal branding advice and stories from real first-time job seekers. It shows you how to differentiate yourself from your peers, unlock the “hidden market” of unadvertised jobs, deftly navigate online job posts, leverage internships and ace the interview. In today’s highly competitive and challenging market for new graduates, you need to read this book – today.”
William Arruda CEO, Reach Personal Branding and author of Ditch. Dare. Do! 3D Personal Branding for Executives
“”Whether a STEM or Liberal Arts major, today’s student must learn how to connect their interests and skills to employment opportunities. Catherine’s book outlines both how and why to begin your career search early as a first-year student, and provides step-by-step instructions of how to market oneself in a complex employment marketplace. Its teachings will turn students from passive individuals applying to jobs into active networkers connecting with companies and organizations.”
Mark Presnell, Ph.D., Executive Director, Career Advancement, Northwestern University/div>