Coaching

SelfBrand’s specialty is working with success-driven individuals – executives, professionals, leaders – and giving them the tools to maximize their success.

In today’s business world, everyone wants instant results. Yet everyday there are so many urgent business issues, it can be hard to develop a vision for yourself and a game plan for success that brings maximum value to your career and your company.

Personal Brand Coaching

Coaching is a tool for fast movers, people who are looking for tools, a process and objective advice to achieve their goals. In today’s business world, everyone wants instant results. Yet, everyday there are so many urgent business issues, it can be hard to have a vision for yourself and a game plan for success.

Catherine’s coaching focuses on mid-level to senior-level executives and entrepreneurs who want to explore personal branding to drive success and achieve goals.

While each coaching situation is unique, typically Catherine works with clients over a 3 month period with active one-to-one telephone meetings two or three times a month supplemented by email exchanges. Catherine’s goal is to develop a SelfBrand Strategy and Action Plan for each client to achieve their goals.

And A Name Brand Consulting

SelfBrand’s And A Name team works with corporate executives and entrepreneurs to develop a positioning strategy and a name for new products and businesses.

You have a vision and a business idea, but first you must name it. That’s where SelfBrand’s And A Name team comes in. We work with clients to create a brand name that’s different, meaningful and pops in the marketplace. Find out more about the And A Name team.

Why Catherine Kaputa and SelfBrand

Catherine Kaputa cut her teeth in three of the most competitive and innovative environments: Madison Avenue, Wall Street, and a top 5 Business School.

Catherine learned brand strategy under the two positioning gurus, Al Ries and Jack Trout. She led the “I Love New York” campaign at ad agency, Wells, Rich, Greene.

For over 10 years, she was SVP, Director of Brand and Advertising at Citi Smith Barney where she supervised a range of strategic marketing and naming projects, including being part of the small team supervising the name change from Citibank to Citi worldwide.

At her company, SelfBrand, Catherine has worked with a range of companies and entrepreneurs on positioning and naming assignments, and with corporate executives on personal coaching assignments. She has given branding talks at a range of companies and organizations including Google, PepsiCo, Microsoft, Intel, Unilever, Whirlpool, Citi, BNP Paribas, the U.S. State Department and many others.

Catherine is the author of three books: Breakthrough Branding for entrepreneurs and corporate marketers and intrapreneurs; You Are a Brand for success-driven individuals, and Women Who Brand for women leaders. She has been interviewed on branding at a wide range of media including NBC, CNN, ABC, Fortune, The Wall Street Journal, The New York Times and USA Today.

To find out more contact Catherine.