Job hunting in a bad economy is not high on anyone’s to-do list. To be successful you need to use different tactics and strategies – that’s where the branding model can be helpful. Branding is all about standing out and getting traction in a competitive environment.
Adopting the marketing mindset, begin with your “customers” (hiring managers). What are they looking for? What reaction do you want to get from them? Then work backwards.
What is the best way to appeal to them? What accomplishments and experiences should you emphasize? What should you de-emphasize or eliminate? What specific actions can you take to get the reaction you want?