The creative leader uses soft power to supplement hard power strengths.
Soft power or personal branding power is your intangible assets that attract followers to you.
Soft power puts creativity into the leadership equation both in how you think about yourself as a leader and how you approach business problems.
Soft power is your ability to inspire and “click” with others so that they identity with you and your goals. It’s having a purpose. It’s having the desire to make a difference that motivates others – and the ability to communicate your purpose in a way that’s authentic and powerful.