What’s Your Career Plan?
Branding also means developing a marketing plan for reaching your goals, tactics to get
from A to B (and through all the other letters of the alphabet, depending on your goals).
And it means engaging your target audience (your “customers”) without seeming self-
promotional and obnoxious and getting your work in front of the right people.
You have to know who you are, what you have to offer and how to communicate that to
Remember, a person is a skill set that is interchangeable with the skill sets of other
A personal brand is a special promise of value that sets you apart.