Personal Brand Finder Assessment Test

Online Assessment Test

The Personal Brand Finder is designed to be used together with Catherine Kaputa’s book, The New Brand You for optimal results.

Take the test to uncover the one, two or even three positionings that correlate to your personality, preferences and strengths.

Use The New Brand You book for a detailed discussion and exercises to apply each strategy to Brand You.

Take the Test

For each question, check only the statements that you agree with.

It would be better if most rules were thrown away.

I often seek out excitement and can indulge in alcohol/tobacco/sex.

I am logical, reasonable, and practical

I enjoy doing something dangerous for the thrill of it.

When I encounter a problem, I am able to come up with many solutions.

I love good food, designer clothing and the best entertainment.

I am a good listener and I give others the opportunity to speak their mind.

I enjoy an interesting, high-quality lifestyle.

I laugh more when I watch a comedy with others than when I am alone.

I am patient and polite but I don't like to get too close to others.

I often come up with new and practical ideas to solve problems or improve performance.

When people ask me for solutions to a problem, I always do in-depth analysis.

I deliberate before I take action and I don't make impulsive decisions.

I often criticize myself. I am hoping to overcome my shortcomings and become better at everything.

I don't avoid conflict, particularly if it's the only way of achieving a good outcome.

I like everything to be well organized, but others think I am too exacting.

I am not very interested in socializing or parties, unless it's with someone whom I am familiar with.

I have no problem changing my behavior to suit different people and different environments.

I often can accurately assess the underlying or root causes of a person's problems.

I am very attentive to the interests and needs of others.

I have had some strange experiences in my life, and I also like to hear about strange things and ideas.

I think I am superior to most people.

My to do list always exceeds what I actually accomplish.

I am motivated more by doing good than by making money.

I like to reminisce about the past.

I really enjoy doing brainstorming exercises.

I believe in social class and I only hang out with people who are similar to my social set.

Sometimes I sacrifice doing everything perfectly in order to gain efficiency.

Sometimes I indulge myself and do whatever I please regardless of the rules.

I don't hesitate to ask questions to be sure that I understand another person.

I respect and follow established rules and traditions.

I like to focus on a topic in depth so I can excel and do quality work.

I enjoy giving more than receiving.

People think I am conservative.

When something bad happens, I get upset or numb instead of angry.

I am an inborn salesperson and persuading and motivating others are very easy for me to do.

I know how to make people like me.

I have a strong sense of identity.

I often try to leverage my personal history, professional experience and credentials.

I'm not afraid of taking risks.

I get what people really need and are looking for in me, and emphasize those characteristics.

I easily notice other people's contributions and their strong suit.

I am hospitable and I treat people with a great deal of patience.

People are willing to tell me their problems.

I enjoy playing poker and other games more when I bet on them.

I am ambitious. I like challenge and I like to be on top of everything.

The more complex the problem is, the more excited I get.

I put everything back to their proper place after I use them.

When others criticize me, I won't react or say anything because I don't like arguments and conflicts.

I usually go out of my ways to help others.

I like to present my knowledge and accomplishments to others.

At parties or social gatherings, I attempt to do or say things that other will like.

Even if I am not enjoying myself, I often pretend to be having a good time.

I have a way of solving problems that is different from other people.

I am very accommodating to others. Sometimes, I sacrifice my needs in order to accommodate others.

Sometimes people think I am arrogant.

If others cannot finish their job they are assigned to, I tend to get disappointed and angry.

I have broad interests.

When I don't have independence, I can be disagreeable and perform poorly in team settings.

I think it's insulting if people don't value me the same way as I value myself.

My biggest goal is to help others achieve success and happiness.

I appreciate art and have great taste and a sense of esthetics.

Even when I do not like someone I can still make him or her think I do.

I don't like to be judgmental but it is hard not to judge.

I like to think about the universe, how things work and philosophy behind things.

I like routines and rules. I don't like change.

I can tolerate ambiguity.

I built my professional success on a key strength that is important to others.

I am able to make quick decisions without much uncertainty or anxiety.

I enjoy being a protagonist and attracting attention.

I always keep in contact with my former colleagues and associates.

I find it easy to imitate the behavior of other people.

I'm good at helping people to change and succeed, and I am able to balance involvement with appropriate detachment.

I'm an introvert and often don't talk that much. It can seem like I am not really concerned about others.

I take credentials seriously. I think good credentials are strong indicators of future success.

I don't like when others ask me questions that are too broad or too vague.

People from different backgrounds seem to feel comfortable around me.

I often make time to analyze what went wrong in the past.

When I immerse myself in work, I can go overboard to the extent where others think I'm way too focused on work.

It is easy for me to acknowledge other's contributions.

I am on top of new trends.

I pay attention to how I look. I think that physical attraction and looking good are very important in life.

I believe it is important for people to study history.

I pride myself on being on time for every appointment.

I make every effort to do more than what is expected of me.

I like to be the first person to come up with new ideas.

People think I try very hard to prove myself and show my worth.

I would rather not say anything if I can't address the problem perfectly and clearly.

I have an area of expertise that I know better than almost anyone else.

I think keeping family traditions is very important.

I consider myself a hard worker.

It is important for me to take responsibility and make sure the group's project assignments are completed.

I don't respect people who are not as strong-minded and willing to say what they think as I am.

I consider myself a sensitive and considerate person.

I believe that I deserve the best of everything.

I always know where I stand and what I want out of life.

I like to keep everything organized and I am uncomfortable around sloppy people and messy environments.

I am extroverted and welcome both positive and negative feedback.

I often test the loyalty of my partners and my friends.

I like to play hard to get, especially in the beginning of a relationship.

I sometimes appear to others to be experiencing deeper emotions than I actually am.

I am one of a privileged few and I believe being privileged has various social advantages.

I feel upset if I am not able to help others.

I am intrigued by new technologies, processes, techniques, and product ideas.

When it comes to work, I think of the big picture, not just day to day tasks.

I like to make my own decisions and solve problems all by myself.

People always say that I am patient and have a good temperament.

I have very high ethical standards.

I have a cause that I care passionately about.

I am good at influencing others. I can even argue for ideas that I don't believe in.

I am gentle, calm and reserved. I don't like to brag or compete.

I am very energetic and competitive, which make others feel pressured around me.

I am considered an eccentric but I can persuade others with my interesting, even unique ideas.

Even under time pressure, I would rather take my time to think about my answer than to say the first thing that comes to mind.

Others perceive me as a person who keeps things private and who hides his/her true feelings.

When I encounter problems, I tend to hide them from others.

I am excellent at planning, scheduling and implementing complicated projects.

I always keep my promises, even if sometimes have to go out of my way to keep them.

When I am uncertain how to act in a social situation, I look to the behavior of others for cues.

I judge people based on their social and economic background more than I would like to admit.

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