About SelfBrand

SelfBrand is a branding and professional development company offering keynotes, workshops and coaching to executives, employees and entrepreneurs on breakthrough branding – branding yourself for success in person and online, and kick-starting your business, products and services through the art of branding.

SelfBrand draws on principles and strategies from the commercial world of brands such as positioning strategy, visual identity, verbal identity, community-building, social media tactics, persuasion, visibility and innovation to give people more personal impact and business effectiveness.

SelfBrand offers dynamic, fun presentations, workshops and coaching in these specialties:

In her keynotes, workshops and talks, SelfBrand founder, Catherine Kaputa, provides energy, business insight and humor custom tailored for each audience.

You Are a Brand! In Person and Online

Destiny is a dramatic word, but the first step in personal branding is identifying your career destiny – the one you want to create for yourself. You need to determine the unique value you bring to a business situation.

Finding your brand idea is like examining your DNA. It’s finding what’s different, relevant and special about you. It means “packaging” Brand You in person and online with a distinct visual and verbal identity and value proposition, and developing a marketing game plan for success.

How to brand yourself successfully is the subject of Catherine’s award-winning book, You Are a Brand! The book won the prestigious Ben Franklin Award for Best Career book and was a Top 10 Employee Training Book in China. It has been translated into over ten languages.

Women’s Leadership: Creating More Female Leaders

Women have some catching up to do in the branding arena. Women aren’t as good as men are when it comes to personal branding, visibility and projecting confidence in the business workplace.

Women don’t think they are as ready for promotions and generally underestimate their abilities – all to their peril. In the workplace, thinking you can and projecting confidence is as important as competence.

The same scenario plays out in the virtual world. On LinkedIn, women have not embraced the power of virtual branding and virtual networking on the premier business site the way men have.

One of Catherine’s missions is to create more female leaders by providing tools, tips and inspiration for women to brand themselves more effectively and confidently. That’s why Catherine wrote Women Who Brand: How Smart Women Promote Themselves and Get Ahead (September, 2014) and is active as a speaker and workshop leader with women’s groups.

Social Selling, Brand Ambassadors and Virtual Branding

A weak digital imprint is like a weak reputation. People won’t think you’re as good as someone with a strong online identity.

Social media like LinkedIn is democratic and accessible to all, so it’s easy to build your online identity, nurture clients and colleagues, and cultivate new customers and relationships. Social selling boosts the number of engagements, shortens the sales cycle, and leads to increases in selling.

Many socially-inclined employees are active as brand ambassadors for their companies both in person at events and online as part of a company’s Twitter tribe and the like. It’s a win-win for marketing the company and personal branding building for employees.

Branding a Product or Business

As a business owner or a corporate entrepreneur, you need to determine what specific business you—and only you—were born to create. The best idea for you will involve the perfect convergence of your skills, talents, and passion with the needs of the marketplace.

Entrepreneurs and branding folks are always talking about the “big idea.” But, I say, think “small.” It’s counterintuitive, but ideas that grow big start out small. They are focused and positioned to fill a tangible (or emotional) need.

After the brand idea, the most important strategic and creative decision is the name you give a brand. A great name can help make a brand pop in the marketplace.

Growing small ideas and businesses into big brands is the subject of Catherine’s award-winning book, Breakthrough Branding, How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand. She is active as a speaker to business groups, and consults on brand strategy and naming projects with her And A Name team.

For more information about SelfBrand, booking Catherine as a speaker, or to discuss your branding needs, contact Catherine.