You Are a Brand!

What if you approached your career like a marketer launching an exciting new brand? That’s the approach of best-selling author and internationally recognized branding guru, Catherine Kaputa, in her personal branding keynotes, talks and workshops.

Combining her extensive career in branding and advertising and her passion for people, Catherine launched Selfbrand, a leader in personal branding and career success. In her talks and books, she shows you how to be more effective in the business workplace by applying principles and strategies from the commercial world of brands to your most important product, Brand You.

Catherine offers dynamic, fun presentations using story, business insight and humor in these specialties:

Catherine’s goal in all her talks is to take her audience on a journey to self empowerment so that each person leaves with actionable ideas and new tools.

New Grads: Go Forth and Brand!

At no time is personal branding more important than when you are launching your career and looking for your first job. After college, many new graduates fall back to earth with a bump and struggle to launch a career in their chosen field.

In her talks and workshops for students, new grads and young professionals based on the ideas in her book, Graduate to a Great Career, Catherine shows first-time job hunters how to work smart by creating Brand You. From CV formatting that beats the resume robots to the secrets of clicking and pitching yourself in interviews to uncovering the “hidden job market,” you’ll learn how to ace the job hunt by applying the principles of personal branding.

Personal Branding Insight! Energy! Stories!

Destiny is a dramatic word, but the first step in personal branding is identifying your career destiny – the one you want to create for yourself. You need to determine the unique value you bring to a business situation.

Finding your brand idea is like examining your DNA. It’s finding what’s different, relevant and special about you. It means “packaging” Brand You in person and online with a distinct visual and verbal identity and value proposition, and developing a marketing game plan for success.

Catherine’s personal branding talks are based on the ideas in her award-winning book, You Are a Brand.

Let’s Create More Female Leaders!

Women have some catching up to do in the branding arena. Women aren’t as good as men are when it comes to personal branding, visibility and projecting confidence in the business workplace.

Women don’t think they are as ready for promotions and generally underestimate their abilities – all to their peril. In the workplace, thinking you can and projecting confidence is as important as competence.

One of Catherine’s missions is to create more female leaders by providing tools, tips and inspiration for women to brand themselves more effectively and confidently. That’s why Catherine wrote Women Who Brand and is active as a speaker and workshop leader with women’s groups.

Entrepreneurs: Aim For a Breakthrough Brand!

Enterpreneurs and branding folks are always talking about the “big idea.” But, I say, think “small.” It’s counterintuitive, but ideas that grow big start out small in the sense that they are focused, not a conglomeration of ideas mushed together.

Growing small ideas into big brands is the subject of Catherine’s award-winning book, Breakthrough Branding, and the talks and workshops she does for entrepreneurs.

For more information about SelfBrand, booking Catherine as a speaker, or to discuss your branding needs, contact Catherine.

Select Client List

Boehringer Engleheim
BNP Paribas
Dow Jones
Duke CE
Glaxo Smith Kline

Iowa Women’s Conference
Jones Lang Lasalle
Northwestern University

State Street Bank
Symphony IRI
University of Illinois
US State Department
US Department of the Interior
Yeshiva University