SelfBrand is a branding and personal development company offering keynotes, workshops and coaching to executives, employees and entrepreneurs on breakthrough branding - branding yourself for success in person and online, and kick-starting your business, products and services through the art of branding.
SelfBrand draws on principles and strategies from the commercial world of brands such as visual identity, verbal identity, community-building, social media tactics, persuasion, visibility and innovation to give people more personal impact and business effectiveness.
SelfBrand offers dynamic, fun presentations, workshops and coaching in these specialties:
- Personal Branding In Person and Online
- Women’s Leadership: Creating More Female Leaders
- Social Selling and Virtual Branding
- Entrepreneurship: Branding Your Business
In her keynotes, workshops and talks, SelfBrand founder, Catherine Kaputa, provides energy, business insight and humor custom tailored for each audience.
You Are a Brand! In Person and Online
Destiny is a dramatic word—but really, the first step in branding is identifying your business destiny. Whether you are an employee or an executive, a professional or an entrepreneur, you need to determine your personal brand, the unique value you – and only you – bring to your organization.
Finding your brand idea is like examining your DNA. In personal branding, it’s finding what’s different, relevant, and special about you so that you can share it with others. It means packaging Brand You in person and online with a distinct visual and verbal identity and brand personality, and developing the communication skills and a game plan for success, including using the power of social media, the subject of Catherine Kaputa’s award-winning book, You Are a Brand! The book won the prestigious Ben Franklin Award for Best Career Book and has been translated into over ten languages.
Women’s Leadership: Creating More Female Leaders
The dynamics of personal branding both in person and online are important lessons for women to learn. Women have some catching up to do in the branding arena. Women aren’t as good as men are when it comes to personal branding, visibility and projecting confidence in the business workplace. Women don’t think they are as ready for promotions and generally underestimate their abilities – all to their peril. In the workplace, thinking you can and projecting confidence is as important as competence. The same scenario plays out in the virtual world. On LinkedIn, women have not embraced the power of virtual branding and virtual networking on the premier business site the way men have.
One of Catherine’s missions is to create more female leaders by providing tools, tips and inspiration for women to brand themselves more effectively and confidently. That’s why Catherine wrote Women Who Brand: How Smart Women Promote Themselves and Get Ahead (September, 2014) and is active as a speaker and workshop leader with women’s groups.
Social Selling and the 24K Virtual Brand
A weak digital imprint is like a weak reputation. People won’t think you’re as good as people with a strong online identity. Social media like LinkedIn is democratic and accessible to all, so it’s easy to build your online identity, nurture clients and cultivate new customers. Social selling boosts the number of engagements and leads to increases in selling. Many top social sellers are active as brand ambassadors for their companies both in person at events and online as part of a company’s Twitter tribe and the like. In the online world, you can easily measure your virtual brand. You’ll find out whether you have a strong brand, a weak image or nothing.
Entrepreneurs: Brand Your Business
As a business owner or a corporate entrepreneur, you need to determine what specific business you—and only you—were born to create. The best idea for you will involve the perfect convergence of your skills, talents, and passion with the needs of the marketplace.
Entrepreneurs and branding folks are always talking about the "big idea." But, I say, think small. It’s counterintuitive, but ideas that grow big start out small. They are focused and fill a tangible need in the marketplace. Growing small ideas and businesses into big brands is the subject of Catherine’s award-winning new book, Breakthrough Branding, How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand.