Ben Franklin Award, Best Career Book
Bronze medal, IPPY Awards, Careers category
Finalist, Book of the Year Awards, Careers category
Top 10 Employee Training Book in China
Now in an expanded 2nd edition with new stories, tips and principles on branding yourself in person and online, with an online assessment tool and a downloadable discussion guide for reading groups
Corporate icons, star athletes, Hollywood entertainers all have what it takes to be in control and in demand – a unique brand.
You Are a Brand: In Person and Online, How Smart People Brand Themselves for Success reveals the secrets and principles of how to think like a brand, harness your potential and take charge of your career, your business and your life, whether you aspire to the corner office, an entrepreneurial career, or a fulfilling second act.
Self branding can be subtle or heavy-handed, tasteful or obnoxious, out-dated or up-to-date. But if you don’t participate you will be left behind. Self branding can help you bring maximum benefit to your company and maximum benefit to your most important asset – You.
Who Should Read This Book
With the social media tsunami transforming how we connect with people, media and companies, there’s never been a better time to build a personal brand. And never before has personal branding been so important to your success.
Perceptions ar paramount. A poor personal brand impression in person or a weak digital imprint online is like a weak reputation. People won’t think you’re as good as others with a strong career identity and online presence.
The expanded second edition of the book has a personal brand strategy assessment tool that will help you develop the right personal brand strategy for your strengths, personality and preferences.
Have a Taste
Press and Praise
Catherine has been ranked #22 among Top Global Gurus in the Branding in 2014. She has been featured on NBC, ABC, CNN, Fox Business News, The New York Times, The Wall Street Journal, Fortune, The Financial Times, USA Today and other media.
“The idea of self branding is Not Optional in today’s insecure world of commerce. You Are a BRAND! is an excellent and welcome addition to the all too small library on the subject.”
Tom Peters, Author of The Brand You 50 and bestseller In Search of Excellence
“There’s an old proverb that says ‘You eat life or life eats you.’ Catherine Kaputa and her brilliant ideas on self branding shows you how to be the diner and not the entrée.”
Jay Conrad Levinson, Author of “Guerilla Marketing” series of books
“Each individual is an important contributor to the success of any corporation. Catherine Kaputa’s insightful book shows you how to fully realize your potential and how to give yourself and the company maximum benefit.”
Bill Roedy, Vice Chairman, MTV Networks
“Corporations strive to market their brands. You should strive to market yourself. Here is an owner’s guide to doing just that.”
Steve Rivkin, marketing consultant and co-author of IdeaWise and The Making of a Name
“In this new era of worldwide markets, product branding is a necessity. When jobs across the spectrum of goods and services production are buffeted by global competition personal branding becomes an absolute essential for professional career development. In this book, Catherine Kaputa gives us a no-nonsense kit for survival in the global labor market.”
Gregory L. Miller, Chief Economist, SunTrust Banks, Inc.
You Are a Brand! has been translated into ten languages, for instance Chinese, Korean, Japanese, German, Czech, Indonesian, and Portuguese.
The Chinese edition of You Are a Brand! was voted a Top Ten Employee Training Book 2010 in China.
Publisher: Nicholas Brealey Publishing (Boston/London)
Price: $19.95 US
Price: £12.99 UK
For more information about SelfBrand, booking Catherine as a speaker, or to discuss your branding needs, contact Catherine.