Today, companies demand employees do more with less, be more entrepreneurial, affect bottom line results, and have personal impact. That’s why personal branding has become a critical element of every leader’s skill set.
After all, if you don’t brand yourself, other people will. And, chances are, they won’t brand you in the way you want to be branded. Branding can be out-of-date or up-to-date, subtle or brazen, but if you don’t participate, you will be left behind.
Through vivid case-study examples, stories and humor, Catherine shows how to use brand strategies and principles from the commercial world of brands and apply them to your most important product— Brand You.
Based on her award-winning book, You Are a Brand!, Catherine’s talks and workshops are designed to show employees, executives and professionals how to build a personal brand so they can be more successful personally and bring more value to the company where they work. Each talk is customized to the specific audience and each attendee will leave not just inspired but with specific ideas on how to build a powerful personal brand online and in person that’s authentic, different and relevant.
Press and Praise
Catherine has been ranked #22 among Top Global Gurus in the Branding in 2014. She has been featured on NBC, ABC, CNN, Fox Business News, The New York Times, The Wall Street Journal, Fortune, The Financial Times, USA Today and other media.
“Your brand can make you a star in the business world – or break you. That’s why Catherine Kaputa and her ideas on personal branding can make such a difference. Her speaking event at PepsiCo was very well received. She gives those who attend her talks, practical and strategic steps to achieving what they once saw as an impossible dream.”
Beverly Tarulli, VP Organizational Development, PepsiCo.
Catherine’s talks and workshops also cover personal branding-related topics such as storytelling, career strategy, pitching and presenting, all important skills you need to succeed in today’s competitive marketplace.
At its core, leadership is about motivating and inspiring others and the surefire way to do that is by giving a compelling, emotional, inspiring talk. Maybe it’s a motivational talk to your team. Or you need to persuade your company’s top executives. Or you need to deliver a compelling pitch in a client meeting. Maybe you have been offered the opportunity to speak to a large group of your peers at an industry conference. Whatever the occasion, you need to learn how to click with your audience and take them on an unforgettable journey