Had a great conversation with Pete Mocktalis, host of “How to be awesome at your job,” about personal branding and career success.
Of course, we’d all like to believe that that career success is just about the work. But it’s never just about the work.
That’s where personal branding comes in. It’s about authenticity, but something more. Personal branding is about having the courage to determine your special sauce – what’s different and relevant about what you offer in a work situation, and marketing that difference.
That’s why my formula for success is: Hard work + branding = success.
Here’s where to check out the podcast on developing your personal brand: http://awesomeatyourjob.com/022-developing-your-professional-brand-with-catherine-kaputa/