The phrase “Know Thyself” may have been written on the temple at Delphi thousands of years ago, but few of us have taken it to heart.
Personal branding means using the principles and strategies from the commercial world of brands and applying them to your most important asset – Brand You. After all, career success involves many things such as choosing the right projects and experiences, developing new skills and getting exposure to influential people who can help you. And the longer your record of successes is and the more people are aware of you, the more successful you will be.
Brand managers have been managing brands that way for decades. Successful people realize they must look beyond the task at hand and empower themselves to create their own career success too.
They ask, Where do I go from here.” They creatively and strategically navigate their careers.