LEVERAGE BRAND POWER

LEVERAGE BRAND POWER

Looking at yourself as a brand has enormous advantages.

The truth is that being good, by itself, doesn’t guarantee success. We all know talented

people who are underemployed, underpaid, or even unemployed. With branding, you

learn how to look at yourself as a product in a competitive framework.

Branding is the process of differentiating that product—you—from the competition and

taking action steps to get where you want to go.