Millenials are the best-educated generation, yet they also have higher unemployment rates than we’ve seen in recent decades. Millenials make up about forty percent of the unemployed in the U.S. Even when they find a job, the picture isn’t always pretty. Many new grads are in jobs that don’t require a college degree, others are in jobs not in their area of study.
It’s always been beneficial to distinguish yourself, but now it’s absolutely necessary. Personal branding rules in the new world of work, and you can rule, too. You need to be better prepared, savvier in marketing yourself and conduct a smarter job search. But you can do it. This book will show you how.
Even in a robust job market, you’ll need to brand and market yourself if you want to get a good job and not be furloughed into temp work or a sub-par job. Besides, futurists predict that we’ll be changing jobs every few years or so, so we’ll all have to be in permanent beta mode adapting and marketing ourselves.