Personal Branding is Good for You and Good for Your Company

Branding also gives you a template for developing a marketing program directed at your

key target markets. You will learn how to develop specific brand messages, tactics and

a “media plan” for maximizing success with your target market as well as methods of

measuring your success.

Self-branding is not just good for you personally, it is good for the company, too.

Branding teaches you how to be more strategic by staying relevant to the market and the

latest thinking.

It teaches you how to use advertising techniques to build a powerful verbal identity to

express your ideas through signature words and expressions. Branding teaches you how

to package your ideas for a strong visual identity, too, so they will break through and be

remembered. And it teaches you how to use other branding techniques to build consensus

and lead in today’s competitive global marketplace.