Your resume is often the first impression your personal brand makes on a potential boss. And we all know how lasting first impressions are.
Many resumes are a laundry list of skills and jobs with no focus or message. Most are boring; a high percentage are downright terrible.
Think of your resume as an “ad” for Brand You.
Tell a compelling, relevant story with the resume beginning with the profile at the top of the page. Everything should work together to position you and tell a cohesive brand story for you and the job you are exploring.