We’ve all been programmed to think that a tech education is the key to
success. You’ll be a dinosaur in the near future if you don’t learn to code,
is how the thinking goes. Certainly, learning to code can be a route to success,
as the coding boot camp phenomenon shows.
Well, I have good news for you if you’re not technically inclined to take
up coding. Times are changing, and that way of thinking isn’t necessarily so.
You don’t have to throw your liberal arts diploma in the rubbish bin after all.
A reversal of fortune is taking place as tech companies, particularly
fast-growth tech start-ups, are realizing that it’s not enough to be technically
brilliant: you need brilliant business processes, too.
Some things can’t be programmed.
Creativity can’t be programmed.
Client relationships can’t be programmed.
Business-to-business sales can’t be programmed.
Tech leaders are realizing that real value will come more
and more from people who can sell and humanize technology, not the hardcore
technologists.
That’s why tech companies are zooming in on liberal arts
majors, people who use and embrace technology but aren’t technical.
They are looking for employees with the business skills that technical people lack.