Social is growing beyond the merely social and becoming professional. Social media like LinkedIn, Facebook, and Twitter are going after the young job seeker and it gives you industrial-grade marketing, PR and job hunting tools to build your brand, manage your job search and increase your professional network. LinkedIn’s sophisticated Alumni Tool plugin lets you search your university and see the fields and locations alumni have ended up working, even reverse engineer their career paths to give you ideas for plotting your own career journey. The good news is all this information is now right on your laptop, and the bad news is information overload.