Humans still outperform in sales studies.

For Now.

Sales has always been about more than what you say in a pitch. It’s how you say it. Right now AI is not as good as a real person in utilizing a voice’s rhythms, inflections and cadence (the mixing up of vocal expression). All of these things sway us to listen carefully and be persuaded.

The power of a real voice is not surprising. Everyone’s voice is unique as I point out in my new book, “The New Brand You.” For centuries, there was no written language. People listened to one another’s voices.

So if you’re in sales and in other client-facing fields, the challenge is clear. Companies are training bots to match the voices and cadences of successful sales people. As Oren Harnevo , CEO of Feel, a company involved in training bots pointed out in a WSJ interview, when that is accomplished, “It’ll be stupid to continue having humans and paying for them.”

The moral of this story? Ramp up the human touch factor – in your voice, body language and in your communications with others.

As successful people in sales know, humans crave other humans. Let’s keep it that way.