What’s Your Best Path to Success?
The Top 10 Personal Branding Strategies
Based on top strategies and tactics from the commercial world of brands, each personal brand strategy will help you leverage your personality, preferences and abilities.
- Innovator – Forward thinkers attracted to the creativity of innovation
- Leader – Goal-oriented, strong motivator of the people around them
- Maverick – Ambitious rebels always up for challenge and defying convention
- Attribute – The one skill, strength, or characteristic that sets you apart from the crowd
- Engineer – Problem solvers who reimagine the status-quo to make something better
- Expert – Specialist in a clearly defined area with credentials and insight that others lack
- Target Market – Community builders great at creating connection and meeting an audience’s needs
- Elite – Recognized as top tier with knowledge and connections, in demand industry influencer
- Heritage – Recognized by a special background in education, training, experience or culture
- Cause – Crusaders for a greater good who are synonymous with a cause
If you’re having trouble figuring out your core differentiator, and selecting your best positioning, check out the book’s online Personal Brand Finder assessment test. Its algorithm can help you find the one or two personal brand positioning strategies that capture your one-of-a-kind personal brand.
The New Brand You is filled with examples from the branding world, stories of well-known personalities and everyday employees, and each chapter ends with exercises for summarizing your positioning into a personal brand statement – your brand in a sentence.
Buy the Book