Branding for people is above all about authenticity. It’s about finding your “brand idea,” the special sauce that sets you apart from others.
It is also about “packaging” your personal brand and
using strategies and principles from the commercial world to enhance your
identity. as the storyteller of your own life, you must create compelling
narratives to empower your success.
Branding also means developing a marketing plan and determining the tactics needed to get from A to B (and through all the other letters of the alphabet, depending on your goals).
Most important, personal branding means engaging your target audience without eeming self-promotional or obnoxious.
Perceiving yourself as a brand has enormous advantages. Being good,
by itself, doesn’t guarantee success.
We all know talented people who are underemployed, underpaid, or even unemployed.
Here’s the key difference:
Job Candidate: A person with a skill set that is interchangeable
with the skill sets of other people
Brand You: Standing for something that offers a special promise