Most of us have low wattage on the visibility spectrum. We are unknown outside of a small circle of friends and professional contacts. We are not a boldface name like Taylor Swift.
Visibility is important for brands and important for you, especially in today’s more virtual business landscape. You need to aim to be famous on some level – in your industry, in your company, with your clients or in your neighborhood. It’s impossible to become a brand without visibility, and mindshare brings big rewards. You can get a higher price for your services. People will seek you out. People will be attracted to your ideas.
Sometimes, visibility is the only strategy for a celebrity, for example, the Kardashians.
But too much visibility can have a harmful effect. Look at the example of Taylor Swift. She’s been everywhere this past year. But as the New York Times points out, “with the release of “The Tortured Poets Department,” her latest (very long) album, some seem to finally be filling fatigued.
Four new studio albums. Four rerecorded albums, too. A $1billion oxygen sucking world tour with a concert movie to match. And, of course, one very high profile relationship that spilled over into the Super Bowl.”
Dare I say, it’s too much?
While I think that modesty is a virtue, but visibility pays. Saturation can hurt a brand. Sometimes you have to pull back from the spotlight or people will tire of your omnipresence and you become yesterday’s news. This is true whether you a in a high profile role or a regular Joe.
#personal branding, #taylorswift, #brandsaturation