To compete in today’s new world of work with hybrid, remote and in-person working, and AI beckoning, it pays to learn about personal branding. Branding is all about being recognized as someone who adds value to a business or career situation.Here are 3 tips:
1. Have a focused brand identity. Remember the Law of Singularity in branding. Being a Jack or Jill of all trades is no where’s ville in branding. If you can’t articulate your value in 10 words or less, go back to the drawing board.
2. Be different. Most people have a me-too brand that’s generic and something you’ve heard dozens of times before. You’ll always be perceived as second rate if you take that approach.
3. Be relevant. We live in a dynamic world and you need to keep up with what’s taking place and solve a problem that’s important today, not yesterday’s needs.
To learn more, click the link above to check out my interview on ASBN, America’s Small Business Network.