Most of us have low wattage on the visibility spectrum. We are unknown outside of a small network of friends and professional contacts. We are not bold-faced names.
But visibility and its companion, fame, are things you should think about if you’re ambitious. We’re talking of fame on some level – it could be in your industry, or your company or the world.
We’re talking, most importantly, about being famous for something that’s special and different from others and is appealing to your target audience.
Taylor Swift is a wonderful case study in how smart brand building is done. Recently she was named Time magazine’s Person of the Year. She is now becoming a case-study in college MBA programs. Her Eras tour keeps breaking box office records and stimulating the local economies where it’s held. Government leaders are approaching her to perform in their counties.
She wasn’t just a dreamer of stardom when she was a young girl. She had talent as a singer and as a storyteller and the persistence to keep evolving through all her “eras.”
Her sweet spot as a singer: the angst of girls as they transition from girlhood to womanhood.
She internalizes the pain and turns it into music. The stories, the emotions she evokes are universal. Being authentic made her famous.