During the pandemic and the rise of remote and virtual working, I started talking to clients, colleagues, and friends about how all of these changes would affect us in the long term. In many ways, the pandemic accelerated trends already happening – the shift to a more remote, digital and virtual workplace, a less hierarchical organizational structure, and a realignment of industries fueled by new technologies.
As I talked to more people, I started working on a book, The New Brand You: How to Wow in the New World of Work that will come out in the fall. You can preorder here.
So far the office wars are continuing over remote vs hybrid vs in-office. Many workers are digging in their heels about remote working and they have the upper hand due to the job shortage. Many corporate bosses are hoping the old way of working together in an office comes back in full force in the fall.
Wall Street Journal columnist, Peggy Noonan, makes a compelling argument about the importance of working together for both organizational and national culture. “I don’t want America to look like an Edward Hopper painting,” in an article titled, “The Lonely Office is Bad for America”
No one knows for sure how the office wars will end. But one thing, I believe is certain, you will have to be an adept marketer of Brand You in the new world of work.